Tziporela serves up slapstick in Tel Aviv
There is no leader. Everyone brings ideas, writes the material and performs both in English and in Hebrew. The skits are brainstormed together and then developed. Most of the zany sketches are takeoffs of everyday life but there are also noticeable jabs at Shakespeare. “When we studied acting, the whole first year is dedicated to Greeks and Shakespeare,” says Etrog. “[Our references] are more of an inside joke. This is our takeoff of our studies.”
The troupe performs all four of its shows on a rotating basis – “Akitza Tivit” (“Born to Bite”), “Derech Hagav,” Heart Attack” and “Tziporela Worldwide.” The next English-language performances are on June 23 and July 25 in Tel Aviv. Marketing manager Talli Koren says she is working on an international tour for the autumn.
Startup theater
Tziporela’s theatrical approach to skewering daily life has fueled a cult-like following in Israel. The latest show is aimed at the international community here – and everyone from new immigrants to foreign diplomats to visitors is snapping up tickets. “We’ve been attracting a very international audience. This is meant for all cultures,” Koren tells ISRAEL21c. “Tziporela’s goal is to go international with its theater. It tries to give an off-Broadway flavor and that’s where we’ll go.”
Earlier this year, Tziporela Ensemble was selected as one of 20 innovative startups by the Entrepreneurship and Innovation Support Program (EISP). Though startups are usually thought to be technology related, Tziporela was chosen for its “innovative approach to theater which has changed the Israeli theater scene.”
EISP is run by the 8200 Alumni Association — a non-profit organization of alumni of the IDF’s prestigious Intelligence 8200 Unit — whose mission is to aid entrepreneurs in their early phases and accelerate the fulfillment of new ventures while promoting the unit’s legacy and projects for the community.
The EISP startup designation affords the ensemble a workshop series designated to build their venture, expand their network, offer a creative environment and generate leads.
“They got in touch with us,” Koren stresses. “They’re looking for innovators and stressed the innovation that Tziporela has brought to the Israeli theater.”
Viva Sarah Press