JOY Ventures, a new investment firm, has recently inaugurated its office in Herzliya Pituach, and earmarked $50 million for the first stages of its operations. JOY Ventures was founded by the Israeli-Japanese Corundum Open Innovation Fund. Joy Ventures will focus on startup companies, technological incubators for entrepreneurs and grants for academic research in the emerging field of Neuro Wellness, related to consumer products and technologies developed based on neuro research as anti-stress and mood alteration solutions. Avi Yaron, a serial entrepreneur, founder of Visionsense and the inventor of a state-of-the-art instrument for complex brain surgery, will head the company.
