Facebook buys Israeli facial recognition technology
Face.com’s blog post about the acquisition included a big shout out to third-party developers. “We love you guys, and the plan is to continue to support our developer community.” Facebook could create some sort of API or otherwise allow app developers to build in Face.com’s facial recognition…as long as they integrated with Facebook and let users share content back to it.
The $1 billion Instagram purchase made it obvious that Facebook sees mobile photos and the communities that share them as critical to its future. Once that acquisition closes, Facebook could even port Face.com’s facial recognition to Instagram.
With Instagram and Facebook Camera on the front end and Face.com on the back, Mark Zuckerberg has the arsenal he needs to win the war for mobile photos.
By Alexia Tsotsis