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Israel Society for Quality

Dear Colleague,

It is my pleasure and privilege to invite you to participate in the 20th International Conference of the Israel Society for Quality, which will take place on November 18-20, 2014 at the David InterContinental Hotel, in Tel Aviv, Israel.

Tel Aviv, located on the Israeli Mediterranean coastline, is Israel’s financial capital and a major performing arts and business center. It is known as the city that never sleeps and a “party capital” due to its thriving nightlife, young atmosphere and famous 24-hour culture. Tel Aviv’s White City, designated a UNESCO World Heritage Site in 2003, comprises the world’s largest concentration of Bauhaus buildings.

The theme of this conference is “Creating Customer Centric Culture”. It will focus on how our customers view us, how they rank us, what we should do in order to increase their loyalty, what results are they looking for, what metrics are important to them and especially what they expect from us - the Quality Professionals - the Customers’ Advocates.

We will engage customers in conference sessions, either from the global/local business sector or various representatives of government customers - we, the citizens. We will evaluate the level of service that we are getting from the public education system, the public health system, in public transportation and from various government agencies and municipalities.

This year we are highlighting a “Posters Path” and encouraging participants to present their work as posters. The Posters Path will be centrally positioned and time will be alloted to public review of the posters. In addition, prizes will be awarded in several categories and the winners have the opportunity to present their work in an interactive session.

We will also explore new territories such as quality in military intelligence evaluation, women in quality, quality in financial services, quality in the start-up world, quality in hi-tech, service quality in industrial and service organizations, creativity, innovation and excellence.

This year Motorola Solutions Israel, a major sponsor, will celebrate its 50th anniversary. We will recognize this event in a “WOW” conference….

I would like to see each of you as an interested and active partner who will contribute to the success of the conference. I therefore request your help in suggesting new ideas and topics of interest, distributing the conference announcement, soliciting abstracts and submitting papers and posters to be presented at the conference.

Visit our site:

I look forward to greeting you in Israel,

Avi Peled
Conference Chairman

ISAS International Seminars
POB 34001
Jerusalem, 91340, Israel
Tel: +972-2-6520574
Fax: +972-2-6520558